Consumers Want Banking Experience to Improve, but Their Data Is the Key

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Image Source: Article

Almost 70% of financial institutions report mining and managing data is the most critical challenge for improving the digital customer experience, according to research findings released by NTT Data Services.

The Plano, Texas-based tech services firm in its report, “Digital CX in 2020: Cracking the Code on Data,” found that strategic and data issues loom large as the digital customer experience for credit unions and banks matures.

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