Majority of retailers still not EMV-compliant, survey finds

  Image Source: Article

Image Source: Article

Despite the fact that four months have passed since the EMV (EuroPay, MasterCard and Visa) liability shift officially took effect in the U.S., only a small percentage of retailers are actually in compliance with the standard, which requires merchants to implement chip-enabled payment card terminals in their stores or risk being liable for fraudulent purchases.  

According to a January survey of 200 retail industry professionals at the National Retail Federation’s Annual Convention and Expo conducted by electronic payment and banking solutions provider ACI Worldwide, only 8.5 percent of respondents indicated they were EMV-complaint, while another 14 percent said they were not prepared at all.

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