The Rise of the Mobivore: Serving the Mobile-Only Consumer

Image source: Article

Image source: Article

Most of us simply can't imagine living our lives without a smartphone in our hands. Mobile devices have become so indispensable a growing number of consumers are only using smartphones to go online, forgoing laptop and desktop computers – and even tablets. Many digital businesses are successfully serving these mobile-only users – or "mobivores" – but are financial institutions providing a compelling user experience for consumers who only want to interact and transact through their smartphones?

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