Using Machine Learning To Multiply Your Digital Marketing ROI

Image Source: Google Images

Image Source: Google Images

Banks and credit unions must integrate machine learning into their digital marketing strategies, but where and how should they get started?

Machine learning is responsible for a slew of radical new advancements across many industries. In just the past couple years, robust machine learning programs have been developed by the likes of Google to improve eye care for diabetics, NASA to analyze written text and learn subjects more quickly, Über to predict how long it will take to bring you your favorite meal, and Stripe to better detect credit card fraud.

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