Visa: EMV Cards Cut Down Counterfeit Card Fraud in the US by 70%

  Image Source: Article

Image Source: Article

Visa said last week that two years after US retailers started deploying terminals that could read chip-based credit and debit cards, reports of counterfeit card fraud have dropped by 70%.

While modern chip-based payment cards —also known as EMV (Europay, MasterCard, Visa) cards after the three organizations that promoted the new technology— are the standard payment card issued in most regions of the globe, the US has always lagged behind.

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