What happens to banks when they overlook their CRM data?

Image Source: Article

Image Source: Article

The customer relationship management (CRM) software market demonstrates its steady annual growth, reflecting the increasing appetite of businesses for data.

For example, a typical bank has over 500 million data records per $1 billion in assets. Merging all contact and personal data in a bank CRM database, financial institutions look to create an in-depth view of their customers to make relevant offers of financial products and services. 

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